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Africa’s Leading Youth Authority


YDx is a specialist youth and family marketing and research agency. 


Since the year 2000, we’ve been researching, analysing, listening, sharing and engaging with the youth market in urban and rural areas…


We help organisations strengthen their brands in the youth and family market in an ethical, experiential, engaging and memorable way in order to create and strengthen brand relationships. Our aim is to generate a legacy of knowledge and brand trust with these highly influential consumers of today and tomorrow…